Polish Mother Entrepreneur Helps Infants Across the World Sleep
In Polish, the title Szumiś is an ingenious hybrid of the phrase szumieć and miś (so to hum and a teddy bear – a “humming-bear”). That is exactly what a Szumisie does. It hums in a approach nice to infants serving to them sleep. Drained dad and mom now not must warmth their hairdryers crimson, overwork their hoovers, or purchase a further smartphone for these calming wave sounds. Szumisie can turn into their little treasure’s greatest pal, to the dad or mum’s delight (and extra hours of sleep).
How did all of it start?
Anna Skórzyńska had a type of infants who desperately wanted white noise to sleep. Allegedly standing over her troubled first son with a hairdryer in her hand, she dreamt of that noise being sawn up in some good, comfortable toy, giving her the chance to relaxation herself. She realized a product like that didn’t exist. However she didn’t bounce on the bandwagon simply but. It took her one other 4 years, when she had her second child, to grasp the initiative essential to try to make the product no one else appeared to have considered. The yr was 2013 when she ordered the primary batch of 1500 teddies.
A bounce into the deep finish
Anna already had the title, thought, and motivation in thoughts. All she wanted was the mechanism and… the teddies. Collectively along with her first enterprise companions, they tried to discover a firm to make a mechanism enjoying the hairdryer sound to cover inside the primary teddy bear design. This proved to be a problem.
In her many interviews, Ania informed the story of how the producers thought the sound file was corrupted, as “all you can hear was buzzing.” When she lastly acquired by to them that, certainly, she wanted a good-quality mechanism that will play a recording of white noise, she stepped over the primary hurdle. With the buzzing coronary heart in her hand, the aspiring businesswoman was in a position to order the primary batch and launched the product with out a lot prep work. It proved to be an instantaneous hit.
A break up
After just a few months, nonetheless, the primary workforce break up. Ania stored the appropriate to the title Szumisie and began the corporate over again in cooperation with a brand new enterprise companion, Marcin Gawroński. Her former companions, sisters Julia and Zuzanna Sielickie, based their very own firm named Whisbear. Each firms produce comfortable toys that play white noise to consolation infants, and each use authentic designs.
And regardless of the division, each firms are doing extraordinarily nicely out there, increasing and promoting their merchandise overseas. And regardless of being comparable, they don’t seem to be the identical, specializing in completely different facets of design (Szumisie look extra like conventional teddy bears, whereas the unique Whisbear was impressed by childhood drawings). Nonetheless, Szumisie had been the primary one on the market and the protoplast, for now, a really profitable department of youngsters’s merchandise.
Szumiś: like nothing earlier than
When the unique thought hit the market in 2013, there was no different product prefer it – not in Poland and never overseas. A comfortable toy enjoying white noise was one way or the other missed by the largest producers of children’ merchandise. The success of the primary Szumisie launch made Anna decided to see her product do nicely. Earlier than its second launch in 2015, she launched some modifications – not solely to the design but in addition to the noises the bear was in a position to play. She added the sound of waves and rain and made the sounds play longer.
Collectively along with her new enterprise companion, they’d little question that the product needed to be fully Polish – designed and manufactured in its homeland. And so it’s – Szumisie are nonetheless produced in Poland, with about 70% of manufacturing devoted to export. You’ll find Anna’s bears in nations comparable to Germany, Czechia, Norway, France, the USA, and the British Isles. It’s offered overseas below the title MyHummy for a neater connection of what the toy does.
Profitable enterprise mannequin
It’s, after all, not disclosed how a lot the corporate’s capital grew in comparison with the preliminary funding. In considered one of her interviews, Ania admitted that the corporate’s turnover grew by just a few hundred % within the first 4 years of its operations. Szumisie had been additionally chosen as one of many Google Progress Engine ambassadors. However what makes Szumisie so profitable is the truth that Ania continues and constantly develops her supply.
The market of merchandise for youngsters is extraordinarily fast-paced. Ania’s workforce continuously improves their design and widens the supply. They’ve, for instance, added bears for older youngsters that may assist them unwind by listening to lullabies. However that’s not all. There at the moment are hummin blankets, households of Szumisie with completely different designs, app-operated Szumisie, and… one thing further.
Don’t fear – you didn’t miss out!
Whether or not your youngsters are already grown up, otherwise you don’t have any, however you would like a product like that was obtainable while you had been a toddler and struggled to sleep, then don’t fret! As an increasing number of docs counsel grown-ups also needs to attempt white noise to assist their sleep and rest, Szumisie didn’t take heed to them idly. They prolonged their supply by SzumMi – a product designed for adults. In spite of everything, we’re all huge children inside, deserving some TLC after an extended and aggravating day at work.
Because of Szumisie, we will now calm our strained nerves with out the unhealthy blue gentle of our smartphones and the need to maintain network-connected gadgets near our beds. Lastly, a restful night time’s sleep for all! Thanks to at least one Polish enterprise mum.