The Latvian Capital of Lingerie 

Latvians know the nation’s third-largest metropolis because the “metropolis the place the wind is born.” Why? Positioned on the coast of the Baltic Sea, Liepāja feels the near-constant presence of the breeze. Nevertheless, additionally it is the “Latvian capital of lingerie”! Town of slightly below 70 thousand inhabitants is dwelling to round 50 lingerie producers. Whereas a few of their bras, pants, and nighties enter the native market, most discover house owners in faraway locations world wide. Let’s take a step again in time to know how the trade developed and flourished in Liepāja. 

The founding of a legendary manufacturing unit

The story dates again to the founding of the Lauma textile manufacturing unit within the Nineteen Seventies. On the time, Latvia was below Soviet rule, and any manufacturing was strictly ruled. The Lauma model gained love and recognition throughout the union. After Latvia regained its independence in 1991, the economic system underwent vital change, and personal companies emerged. Step by step, different lingerie corporations appeared available on the market, lots of which had been based by and employed graduates of the “Lauma college.” They discovered keen purchasers in fellow former union international locations and additional afield. 

The Lauma manufacturing unit lives to at the present time, now working because the Liepāja Particular Financial Zone firm Lauma Materials and producing completely different elements of ladies’s lingerie, resembling lace, embroidery, and straps. Most lingerie producers in Latvia supply supplies from the corporate. 

Maija Škarubo is the Deputy Director of Gross sales and Advertising and marketing at Lauma Materials. She describes what makes the native trade stand out globally: “Latvian-made lingerie is famend in lots of international locations worldwide. The various years of expertise are considered one of our producers’ greatest benefits. The businesses are continuously creating, each when it comes to the expertise they use and the products they produce.” Requested what world enterprise companions and patrons respect about Latvian lingerie, Škarubo explains that it’s their “historic expertise, means to cater to shopper’s wants, the range of collections and using the most recent expertise.” 

Liepāja’s trade of significance

Latvian lingerie travels to Scandinavia, Central Europe, and elsewhere. Undeniably, Russia was an enormous marketplace for Latvia’s lingerie producers; nevertheless, these days, contemplating the continuing financial sanctions in direction of the nation, the producers have discovered alternate options, proving the trade’s resilience.

In response to Enterprise.gov.lv, underwear manufacturing is likely one of the key sectors of the Latvian textile trade. The Funding and Growth Company has organized a number of Lingerie Business Boards to attach worldwide traders, patrons, and media with native suppliers to foster collaboration and strengthen export ties, illustrating its significance to the nationwide economic system. 

Manufacturers working within the area in Liepāja embrace Esotiq, Novella, Orhideja, V.O.V.A., Stefi L, Magija Lingerie, Lauma Lingerie, and plenty of extra. A number of smaller gamers cater to niches, like My First Lingerie, which makes underwear for women from 5 to 13 years of age. 

Discovering power in tourism

Apart from enjoying an enormous half within the world underwear trade, Liepāja can be a fast-developing tourism vacation spot with a longtime, bold, and daring cultural scene. It’s the designated European Capital of Tradition 2027, promising a program of interdisciplinary occasions relating subjects like civic engagement, inexperienced innovation, and the clever use of expertise.